Social Media Manager

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Social Media Manager

@ Lafayette Travel

The Social Media Manager will be responsible for creating, implementing, maintaining, analyzing, and reporting a digital engagement strategy to grow and engage Lafayette Travel & EatLafayette’s social media audience, including but not limited to Facebook, X, Instagram, TikTok, LinkedIn, and YouTube.

Roles & Responsibilities

• Create content calendars for each social media channel that incorporate events, news, and things to do in Lafayette Parish as well as articles from our blog.
• Implement daily digital routines to monitor, listen, and respond to users in an engaging way that creates a unique identity/voice for each of Lafayette Travel’s social media accounts.
• Develop content to help round out the content calendar with in-house produced content in response to events, current trends, or happenings in Lafayette Parish.
• Assist in creating social media campaigns that tie into our overall advertising campaign goals.
• Create a monthly social media report that shows growth and engagement of our social media channels as well as report on any social media campaigns.

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Qualifications:

• Experience BS/BA degree from an accredited college or university.
• Experience with management of professional social media accounts.
• Knowledge of how social media is developed, managed, and used in brand reputation.
• Experience sourcing and managing content development and publishing.
• Excellent written and verbal communication skills.
• Experience with online monitoring and measurement platforms.
• Ability to work effectively under deadlines and juggle several assignments simultaneously.

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How to Apply:

Interested applicants should send their cover letter, resume and work samples to Jesse Guidry, VP of Communications via email; jesse@lafayettetravel.com

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