Senior Director of Development & Marketing

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Senior Director of Development & Marketing

@ Acadiana Center for the Arts

KEY RESPONSIBILITIES

Focus Area 1: Fundraising Strategy & Campaign Leadership

Success Statement: AcA sustains and grows its strong Annual Fund while advancing the Let Culture Lead campaign and developing the next generation of fundraising strategy — including deeper cultivation of AcA’s expanding donor pool.

Performance Standards:

• Review past and current strategies to then develop, own, and execute new comprehensive contributed and earned revenue strategies, in partnership with the Executive Director.
• Lead the marketing and development team to meet and exceed annual revenue goals, bringing diligence, structure, and strategic ambition to AcA’s culture.
• Manage and grow a diversified fundraising portfolio including individual donors, major gifts, corporate sponsorships, and foundation grants.
• Lead strategy and day-to-day management of the $18 Million Let Culture Lead campaign — including the Louisiana Music Museum Capital Campaign ($10M) and ongoing stewardship of the fully-funded Vision for Education Campaign ($1.5M).
• Partner with the Executive Director and board leadership in major gifts management, campaign volunteer engagement, and institutional relationship development.

Focus Area 2: Donor Engagement & Stewardship

Success Statement: AcA cultivates meaningful long-term relationships with donors and supporters who are deeply invested in the organization’s mission and who are inspired to deepen their engagement over time.

Performance Standards:

• Cultivate, solicit, and steward a personal portfolio of major gift donors and prospects, capitalizing on AcA’s significantly expanded donor and audience pool.
• Guide the development team in building and managing their own donor portfolios with clear goals and accountability.
• Maintain a robust prospect pipeline with clear qualification criteria, and accountability, identifying major gift prospects, deepening mid-level donor relationships, and building pathways for donor growth.
• Ensure donor stewardship reflects AcA’s culture of hospitality, gratitude, and authentic relationship-building including meaningful stewardship of campaign donors in both active and post-campaign phases.
• Develop meaningful donor recognition and engagement experiences that deepen loyalty and inspire increased giving.
• Ensure effective management of donor communications across the full giving spectrum, from annual fund donors to major gift and campaign investors.

Focus Area 3: Marketing Strategy & Institutional Communications

Success Statement: AcA communicates its mission, programs, and impact clearly and compellingly which strengthens its reputation, grows audiences, and supports donor engagement.

Performance Standards:

• Share responsibility with the Executive Director to serve as a motivating public spokesperson for the AcA, and, where necessary, act as an effective crisis communicator.
• Provide strategic oversight of marketing and active management of public relations to ensure alignment with organizational priorities and revenue goals.
• Guide marketing team to develop and execute campaigns for performances, exhibitions, arts education, and institutional initiatives.
• Oversee brand voice, institutional storytelling, and messaging consistency across development and marketing channels.
• Ensure marketing strategies support audience growth and ticket sales as well as contributed revenue goals.
• Review and guide communications including direct mail, email and social media campaigns, impact reports, and campaign materials.

Focus Area 4: Infrastructure & CRM Implementation

Success Statement: AcA operates with a professional-grade marketing and development infrastructure that enables efficiency, accountability, and data-driven decision making giving leadership real-time visibility into performance and opportunity.

Performance Standards:

• Working closely with the Deputy Director, lead the modernization of AcA’s CRM system, establishing it as the authoritative platform for donor/customer records, pipeline management, and reporting.
• Maintain best practices for marketing and development including message cadence and multi-platform strategy, donation receipt and acknowledgment timelines, pledge tracking, moves management, and audience segmentation.
• Build a reporting framework that provides leadership and the board with clear, timely, and actionable visibility into fundraising and marketing performance, pipeline health, and revenue projections.
• Identify and implement tools, integrations, and workflows that reduce administrative burden and increase team capacity.
• Maintain a close working relationship with the finance team to ensure accurate tracking, reconciliation, and reporting of all contributed revenue, and to support budget management and revenue forecasting.

Focus Area 5: Team Leadership & Department Culture

Success Statement: The development and marketing teams operate with clear direction, strong accountability, and a culture that reflects AcA’s values and ambitions.

Performance Standards:

• Directly supervise the Development Director and Marketing & Creative Manager; provide strategic oversight of all department staff.
• Set ambitious, measurable goals for each team member and hold them accountable with clarity and support.
• Build a team culture characterized by high standards, collaboration, continuous learning, and shared ownership of results.
• Model and reinforce a donor-centered culture across the full department.
• Ensure strong cross-departmental collaboration with program directors, finance, and the Executive Director’s office.
• Invest in staff development through regular coaching, professional development opportunities, and mentorship.

Salary Range: $80,000

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Qualifications:

QUALIFICATIONS:

• Required: 8+ years of progressive fundraising experience, with demonstrated success in individual giving, major gifts, and campaign leadership.
• Proven track record managing a major gift portfolio and closing gifts at the six-figure level.
• Significant experience implementing or managing CRM systems and development operations infrastructure.
• Experience leading and developing teams with a coaching-oriented, results-driven management style.
• Strong command of development best practices including moves management, prospect research, gift acknowledgment, and stewardship.
• Exceptional written and verbal communication skills; ability to craft compelling public-facing materials.
• High degree of organizational skill, attention to detail, and ability to manage multiple priorities simultaneously.
• Genuine commitment to the arts and AcA’s mission to enrich and transform the Acadiana community through the arts.

Preferred:

• Experience in the arts and culture nonprofit sector.
• Familiarity with the Acadiana philanthropic community.
• Experience with marketing strategy, brand communications, or integrated development/marketing programs.
• CFRE or equivalent professional credential.

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How to Apply:

Please apply online at: https://acadianacenterforthearts.org/careers/

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