Own and evolve the end-to-end demand generation strategy aligned with revenue goals.
Develop segmented campaigns targeting district decision-makers, superintendents, enrollment directors, and communications leaders.
Design outreach strategies tailored to both public school districts and charter management organizations.
Campaign Execution
Plan and launch multi-channel campaigns (email, paid social, SEM, webinars, events, content syndication).
Support Account-Based Marketing (ABM) programs for high-priority districts and charter networks.
Partnership & Association Engagement
Build and maintain strong relationships with K-12 Charter School Associations and District Administrators’ Associations (e.g., AASA, NAESP, National Alliance for Public Charter Schools).
Identify partnership opportunities, co-marketing programs, and event sponsorships that increase SchoolMint’s visibility and credibility within these communities.
Represent SchoolMint at association events, webinars, and networking opportunities to build awareness and generate demand.
Pipeline & Lead Management
Drive MQLs and SALs through full-funnel initiatives and nurture programs.
Partner closely with Sales and SDRs to ensure campaign follow-up and qualification processes are tight and effective.
Marketing Operations & Optimization
Manage campaign tracking, attribution, and reporting using Salesforce, HubSpot, and other MarTech tools.
Continuously evaluate and optimize messaging, channels, CTAs, and campaign performance.
A/B test outbound messaging to specific personas, buyers.
Cross-Functional Collaboration
Work with content marketing, product, and design to create compelling assets for different stages of the buyer journey.
Align with sales leadership and customer success to identify new business opportunities, cross-sells and fine-tune targeting strategies.
Qualifications:
Qualifications:
4+ years in demand generation, B2B marketing, or growth marketing—preferably in EdTech or K-12 markets.
Bachelor’s degree in Marketing, Communications, or related field; advanced degree a plus.
Experience targeting school charter and district leaders understanding seasonality and education sales cycles.
Proven success generating qualified pipeline through digital and outbound campaigns.
Proficiency in HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager, and marketing analytics tools.
Strong project management and cross-functional collaboration skills.
