Social Media Specialist


Social Media Specialist

@ Stuller

  • The Social Media Specialist creates and distributes positive, timely information via all electronic avenues on behalf of Stuller, Inc.
  • He or she is also responsible for social strategy and management in collaboration with the Social Media team, merchandising, and sales representatives. 

Essential Duties & Responsibilities:  

  • The ability to satisfactorily adhere to company attendance policies. 
  • Compliance with all occupational safety rules, regulations, training and records as required by the Occupational Safety and Health Administration (OSHA), the Louisiana Department of Labor and Stuller, Inc. 
  • Manage day-to-day company social media efforts, including monitoring all existing and new social platforms. 
  • Create and distribute relevant social content. 
  • Proactively monitor a variety of jewelry-specific and general forums for lead generation and crisis control 
  • Establish and maintain effective working relationships with both local and trade officials and media representatives. 
  • Study and manage current trends/happenings inside the jewelry industry and relevant industries i.e. fashion. 
  • Collaborate cross functionally among several unique business units to ensure smooth, clear messaging. 
  • Develop a rolling 12-month social media strategy/calendar in line with current/upcoming marketing efforts. 
  • Develop social strategies, campaigns and initiatives to improve perception and reputation of the company. 
  • Develop/manage a social media budget. 
  • Respond to queries from media, target markets and general public via online platforms. 
  • Explore and implement new social avenues where necessary. 
  • Formulate policies and procedures related to social media information. 
  • Manage social advertisements on various platforms. 
  • Increase customer loyalty and engagement through social tactics. 
  • Identify opportunity areas and conduct research in order to leverage social media activities and strategies. 
  • Communicates earned media coverage monthly report to company. 
  • Further social media continuing education throughout Stuller. 
  • Represent Stuller at specified events (Some travel may be required.) 
  • Respond to social disputes in a timely manner. 
  • Ensure social media platforms and channels are effectively aligned with the Stuller brand and overall business strategy. 
  • Brand promotions and/or product lines on various social sites. 



  •  Professional understanding of all the above-mentioned social media platforms 
  • Basic understanding of social media analytics and reporting 
  • Working knowledge of Microsoft Suite 
  • Excellent communication skills, both written and verbal 



  •  Positive attitude  
  • Excellent organizational skills  
  • Team player with the ability to work cross functionally.  
  • Ability to work under tight deadlines. 



  •  Bachelor’s degree — preferably in Marketing, Journalism, Communications or Public Relations.  
  • 2+ years' experience in social media marketing  
  • Experience with a social media management dashboard — familiarity with Sprout Social is a plus 
  • Knowledge of Adobe Photoshop and InDesign is ideal 

How to Apply:

Apply online at

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Location: Lafayette, LA
Date Posted: March 14, 2022
Application Deadline: May 19, 2022
Job Type: Full-time