Marketing Manager

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Marketing Manager

@ SchoolMint

  • Use market knowledge and research to build integrated marketing campaigns  
  • Develop product messaging that differentiates SchoolMint from others in the market
  • Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
  • Communicate campaigns and activities across departments
  • Build relationships with customers post-sale and identify and execute on opportunities to share and highlight strong implementations
  • Position other SchoolMint products in cross and upsell opportunities
  • Identify ongoing insights that help optimize marketing programs
  • Speak and present both internally and externally to promote the story of our product
  • Develop and implement promotional activities such as promotions and product launches
  • Use market research to guide targeted lead gen campaigns
  • Create, manage, and update sales enablement tools including overview docs, product walkthroughs, case studies, videos, website content, RFPs, proposals etc…
  • Gain insight into customer use of current products, untapped opportunities and buyer personas
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage


Qualifications:

  • 3+ years of experience in B2B Product marketing
  • MA in Marketing, Communications or similar relevant field
  • Excellent communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Excellent project management skills
  • Creative individual with an incredible ability to understand and present product value—which will guide internal teams and company messaging with flawless execution
  • Extra points for experience driving product marketing initiatives for SaaS products, features and services (Bonus)
  • Extra points for experience  in product marketing for a SaaS product (Bonus)
  • Sharp analytical and problem-solving skills
  • Extra points for experience in the K-12 edu space 


How to Apply:

Apply online at https://schoolmint.com/careers/

Visit Site to Apply

Location: Lafayette, LA
Date Posted: September 01, 2021
Application Deadline: October 01, 2021