Schoolmint is looking for a savvy and outgoing marketing professional to take on conferences and events. This person is passionate about events and loves thinking outside the box to discover new ways to engage and build relationships with attendees.
In this position, you’ll work closely with the marketing managers to build and execute an event strategy that complements SchoolMint’s efforts, helping to build awareness and loyalty within the K-12 market advocacy programs to nurture customer relationships and build loyalty within our community.
SchoolMint’s customer base is growing rapidly and we are looking for the right person that understands marketing and community relationships to build and execute marketing programs to drive growth and retention.
What You’ll Be Doing
Spearhead SchoolMint’s event and tradeshow presence, including managing pre, during, and post-show presence at both regional and national events
Work with internal stakeholders and key SchoolMint customers to submit proposals to present at conferences around thought leadership
Plan and manage key user events, including customer advisory board meetings, user groups, webinars, conferences, and customer events
Create and manage event calendar, working with marketing managers and the sales team
Work with marketing and sales leadership to organize, manage, and staff events and tradeshows
Drive marketing influenced pipeline and generate MQLs by creating impactful presence events
Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics
Work with the creative team to ensure the event display accurately represents the brand
Maintain and manage booth display and event materials between multiple and overlapping events
Responsible for managing, ordering, tracking, and shipping marketing inventory, including collateral, swag, business cards, etc.
Work with marketing managers to ensure events are leveraged in current marketing campaigns
Frequent travel - up to 50% of time spent traveling to events to set up, work, and tear down the booth
BA/BS in marketing or related fields
5+ years of event marketing experience
Proven success carrying out event marketing efforts, including trade show planning, attendance, event sponsorship, and reporting
Strong oral and written communicator, with demonstrated success writing pre- and post-show comms
Capacity to manage multiple projects simultaneously and coordinate across teams, with an eye for details, schedules, budgets, and onsite personnel
Comfortable working in the lean and agile work environment
Ownership, you’re comfortable taking on projects and seeing them through to completion
Collaborative team mentality with positive energy and a willingness to partner with others to accomplish shared goals
Bonus points for Zoom, HubSpot, and Salesforce experience