Event Marketing Manager


Event Marketing Manager

@ SchoolMint

Job Description 

  • Schoolmint is looking for a savvy and outgoing marketing professional to take on conferences and events. This person is passionate about events and loves thinking outside the box to discover new ways to engage and build relationships with attendees.
  • In this position, you’ll work closely with the marketing managers to build and execute an event strategy that complements SchoolMint’s efforts, helping to build awareness and loyalty within the K-12 market advocacy programs to nurture customer relationships and build loyalty within our community.
  • SchoolMint’s customer base is growing rapidly and we are looking for the right person that understands marketing and community relationships to build and execute marketing programs to drive growth and retention. 

What You’ll Be Doing

  • Spearhead SchoolMint’s event and tradeshow presence, including managing pre, during, and post-show presence at both regional and national events  
  • Work with internal stakeholders and key SchoolMint customers to submit proposals to present at conferences around thought leadership 
  • Plan and manage key user events, including customer advisory board meetings, user groups, webinars, conferences, and customer events
  • Create and manage event calendar, working with marketing managers and the sales team 
  • Work with marketing and sales leadership to organize, manage, and staff events and tradeshows
  • Drive marketing influenced pipeline and generate MQLs by creating impactful  presence events  
  • Analyze, track, and report on event ROI based on the predetermined pipeline, revenue, and MQL metrics 
  • Work with the creative team to ensure the event display accurately represents the brand
  • Maintain and manage booth display and event materials between multiple and overlapping events
  • Responsible for managing, ordering, tracking, and shipping marketing inventory, including collateral, swag, business cards, etc.
  • Work with marketing managers to ensure events are leveraged in current marketing campaigns
  • Frequent travel - up to 50% of time spent traveling to events to set up, work, and tear down the booth


About You

  • BA/BS in marketing or related fields  
  • 5+ years of event marketing experience 
  • Proven success carrying out event marketing efforts, including trade show planning, attendance, event sponsorship, and reporting
  • Strong oral and written communicator, with demonstrated success writing pre- and post-show comms
  • Capacity to manage multiple projects simultaneously and coordinate across teams, with an eye for details, schedules, budgets, and onsite personnel 
  • Comfortable working in the lean and agile work environment
  • Ownership, you’re comfortable taking on projects and seeing them through to completion
  • Collaborative team mentality with positive energy and a willingness to partner with others to accomplish shared goals
  • Bonus points for Zoom, HubSpot, and Salesforce experience

How to Apply:

Apply online at https://schoolmint.com/careers/

Visit Site to Apply

Location: Lafayette, LA
Date Posted: October 03, 2022
Application Deadline: December 05, 2022
Job Type: Full-time