Director of Digital Marketing

Back

Director of Digital Marketing

@ Stuller

  • The ability to satisfactorily adhere to company attendance policies. 
  • Compliance with all occupational safety rules, regulations, training, and records as required by the Occupational Safety and Health Administration (OSHA), the Louisiana Department of Labor and Stuller, Inc. 
  • Email Marketing strategy, execution and performance measurement (Salesforce Marketing Cloud) 
  • Search Engine Marketing strategy, execution and performance measurement (Google Ads) 
  • Technical SEO strategy, execution and performance measurement. Advise content development teams on SEO best practices. 
  • Strategic development of complex marketing automation campaigns within Salesforce Marketing Cloud utilizing numerous content types and deployments. 
  • Execution of targeted and automated Onsite Promotional Banner strategy using custom CMS tools, Machine Learning content delivery systems, and Site Search Engine tools. 
  • Deep analysis of digital campaign performance using Web Analytics (Google Analytics), Business Intelligence platform (MicroStrategy), and numerous built-in reporting tools from digital marketing software solutions. 
  • A/B testing strategy development for Email, SMS, push notifications, paid advertising and web content. 
  • Improve the interconnectivity between Salesforce CRM and Salesforce Marketing Cloud platforms through collaboration with CRM team. 
  • Advocate the use of data in decision-making across all touchpoints in the Stuller Marketing ecosystem 
  • Work cross-functionally with Marketing, Web Development, Sales, CRM, Strategic Analysis, and others to develop a world-class experience for Stuller's customers. 
  • Maintain a continuous learning approach to the position, always seeking out new, effective methods 
  • Training Marketing team members on all aspects of Digital Marketing best practices, tactics, etc. 
  • Other tasks as needed 


Qualifications:

  • 5+ years experience in digital marketing, marketing strategy, marketing operations, or marketing technology. 
  • Deep experience with Email Marketing strategy and execution via ESPs like Constant Contact, MailChimp, or equivalent systems. 
  • Experience with Marketing Automation tools like Salesforce Marketing Cloud or equivalent systems. 
  • Expert level knowledge of the Google Ads platform (Keyword/Display/Shopping) 
  • Expert level knowledge of Web Analytics tools like Google Analytics / Adobe Analytics 
  • Deep experience operating Web Content Management Systems 
  • SMS and Push Notifications experience 
  • Conversion Rate Optimization experience 
  • Bachelor’s degree in Marketing, Business, Informatics, or relevant field preferred 
  • Candidates must possess the following: 
  • Excellent written and verbal communications skills 
  • Analytical approach to problem solving 
  • Extreme attention to detail 
  • Flexibility and the ability to multi-task efficiently 
  • A desire to collaborate and teach others 
  • Ability to teach and to delegate effectively 
  • Polished presentation skills 


How to Apply:

Apply online at https://www.stuller.com/careers/

Visit Site to Apply

Location: Lafayette, LA
Date Posted: October 11, 2021
Application Deadline: November 11, 2021