The ability to satisfactorily adhere to company attendance policies.
Compliance with all occupational safety rules, regulations, training, and records as required by the Occupational Safety and Health Administration (OSHA), the Louisiana Department of Labor and Stuller, Inc.
Email Marketing strategy, execution and performance measurement (Salesforce Marketing Cloud)
Search Engine Marketing strategy, execution and performance measurement (Google Ads)
Technical SEO strategy, execution and performance measurement. Advise content development teams on SEO best practices.
Strategic development of complex marketing automation campaigns within Salesforce Marketing Cloud utilizing numerous content types and deployments.
Execution of targeted and automated Onsite Promotional Banner strategy using custom CMS tools, Machine Learning content delivery systems, and Site Search Engine tools.
Deep analysis of digital campaign performance using Web Analytics (Google Analytics), Business Intelligence platform (MicroStrategy), and numerous built-in reporting tools from digital marketing software solutions.
A/B testing strategy development for Email, SMS, push notifications, paid advertising and web content.
Improve the interconnectivity between Salesforce CRM and Salesforce Marketing Cloud platforms through collaboration with CRM team.
Advocate the use of data in decision-making across all touchpoints in the Stuller Marketing ecosystem
Work cross-functionally with Marketing, Web Development, Sales, CRM, Strategic Analysis, and others to develop a world-class experience for Stuller's customers.
Maintain a continuous learning approach to the position, always seeking out new, effective methods
Training Marketing team members on all aspects of Digital Marketing best practices, tactics, etc.
Other tasks as needed
5+ years experience in digital marketing, marketing strategy, marketing operations, or marketing technology.
Deep experience with Email Marketing strategy and execution via ESPs like Constant Contact, MailChimp, or equivalent systems.
Experience with Marketing Automation tools like Salesforce Marketing Cloud or equivalent systems.
Expert level knowledge of the Google Ads platform (Keyword/Display/Shopping)
Expert level knowledge of Web Analytics tools like Google Analytics / Adobe Analytics
Deep experience operating Web Content Management Systems
SMS and Push Notifications experience
Conversion Rate Optimization experience
Bachelor’s degree in Marketing, Business, Informatics, or relevant field preferred
Candidates must possess the following:
Excellent written and verbal communications skills
Analytical approach to problem solving
Extreme attention to detail
Flexibility and the ability to multi-task efficiently