Digital Media Buyer

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Digital Media Buyer

@ BBR Creative

  • Placement of digital media using Facebook Business Manager, Google, Bing, LinkedIn and programmatic radio
  • Keep informed of relevant issues affecting digital advertising and industry trends
  • Develop campaign strategy with account team and Senior Media Buyers for campaign deployment
  • Communicate media strategy and plans to clients 
  • Track billing of media plans through media buying software
  • Monitor paid media placements to ensure accuracy and effectiveness; work on optimizations to ensure goal completions based off of KPIs
  • Provide strategic allocation recommendations for client budgets and maintain expenditures 
  • Keep detailed records of media purchases, and report on expenses and schedules related to media buys
  • Reporting on a monthly basis for all digital placements
  • Manage all aspects of invoicing for media, including invoice reconciliation and posting
  • Develop and recommend client KPIs and other success metrics and ability to clearly present findings
  • Develop and maintain clear attribution models for integrated efforts
  • Complete competitive audits for assigned clients across digital assets
  • Support the lead strategist with research, analysis and reporting in related areas, such as market research, target segmentation and media strategy
  • Promote team-building and share digital best practices with other planning team members to improve BBR’s competency


Qualifications:

KEY CHARACTERISTICS:

  • Highly organized and reliable, able to meet deadlines and maintain accurate, error-free files and records
  • Excellent written and verbal communication skills
  • Positive, professional demeanor for working with clients and agency staff
  • Comfortable managing multiple projects and tasks in a fast-paced environment
  • Able to adapt to unexpected changes to client objectives, priorities or budgets and respond quickly; able to prioritize and manage time effectively
  • Drive and commitment to producing top-quality work that meets agency and client goals
  • Critical thinking skills to identify potential problems and find solutions
  • Self-motivated and eager to work as part of a larger team


SKILLS AND QUALIFICATIONS:

  • Degree in Communications, Marketing, Advertising or 3-5 years experience in digital media buying 
  • Candidates must be available to work 40 hrs/week
  • Knowledge of Google Ads Manager, Facebook Business Manager, Microsoft Ads and LinkedIn Campaign Manager
  • Hybrid work environment of in-office and work from home


ADDITIONAL SKILLS: 

  • Knowledge of syndicated tools used by media buyers, including systems like FreeWheel (formerly Strata), Media Force and comScore 
  • Proficiency in Excel and/or Google Sheets
  • Certifications in Google Display and Video and Facebook


How to Apply:

Send resumes to lbourgeois@bbrcreative.com   


Please put “Digital Marketing Director” in the subject line

Visit Site to Apply

Location: Lafayette, LA
Date Posted: January 04, 2022
Application Deadline: February 04, 2022