Digital Marketing Strategist

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Digital Marketing Strategist

@ Meritus Credit Union

Duties and Responsibilities

• Build a social strategy and manage all social channels to drive online traffic, increase brand awareness, and develop member loyalty, while responding to questions or comments in a timely manner.
• Track, measure, and analyze social media effectiveness.
• Lead content marketing efforts.
• Develop branded content for social media platforms including posts, photos, videos, graphics, GIFs and/or blogs.
• Lead on sales copy writing, email marketing and email workflow management.
• Assist with reporting, utilizing various software applications including, but not limited to Microsoft Word, Excel, PowerPoint and specialized data analytics programs.
• Monitor, track, manage and report all online and social media reputation risks. Includes filing complaints as per compliance regulations and responding to external positive and negative comments/responses in a professional and timely manner.
• Maintain and update website and digital channels as well as accurate contact lists (adding/deleting/tagging contacts) for use in email, social media and other digital campaigns.
• Communicate with members, staff and others to answer questions, disseminate or explain information as needed.
• Assist Marketing team in the planning and execution of special events.
• Maintain an understanding of the Credit Union's products, services, policies and procedures.
• Other duties and tasks as assigned.

Work Environment

• Position requires occasional driving to perform job duties at a credit union branch or remote location. A valid driver’s license, reliable transportation and adequate auto insurance is required.
• Weekend, evening hours and travel required.
• Extensive use of a desktop computer and/or laptop is required.

Salary Range: $33,000 - $64,000

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Qualifications:

Education

• Bachelor’s degree in public relations, marketing, communications, business administration or related field.

Experience

• Minimum of two years of similar or related experience is required.  

Required Skills

• Highly motivated, creative, detail oriented and proactive.
• Excellent written and verbal communication skills.
• Positive, dynamic individual with strong ability to build relationships and network.
• Strong organization, prioritization, analytical and problem-solving ability.
• Team player with ability to establish effective working relationships with all levels of staff in the organization.
• Strong time management, negotiation, sales and organizational skills.
• Working knowledge & experience with Facebook, Instagram and LinkedIn.
• Experience with HubSpot, Asana or similar CRMs and project management software is preferred.
• Proficient in Microsoft Word, Excel, PowerPoint and Outlook.
• Ability to work in a collaborative and fast-paced environment.
• Ability to organize and manage multiple tasks, projects and information simultaneously.
• Must maintain a high level of confidentiality.

Physical Requirements

• Work required includes physical activity including lifting, bending, squatting, twisting, and reaching.
• Required to lift, carry, and move up to 50 pounds.

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How to Apply:

Apply online https://www.merituscu.net/about/careers.html 

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