Digital Marketing Specialist

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Digital Marketing Specialist

@ Stuller

  • The ability to satisfactorily adhere to company attendance policies.
  • Compliance with all occupational safety rules, regulations, training and records as required by the Occupational Safety and Health Administration (OSHA), the Louisiana Department of Labor and Stuller, Inc.
  • Collaborate with the Senior Digital Marketing Specialist to develop and execute ongoing Search Engine Optimization efforts for Stuller company websites to drive organic traffic.
  • Effectively execute on page, off page and technical SEO tasks on Stuller websites.
  • Work with Content Team to conduct extensive keyword research to produce the most effective content possible.
  • Build high-quality links from industry-relevant websites.
  • Stay up to date with industry trends and inform other stakeholders on required changes.
  • Deploy, optimize, and report on onsite, targeted banner efforts.
  • Develop, measure, and optimize targeted social media ads.
  • Manage social advertising spend by optimizing campaigns and tracking advertising spend across platforms.
  • Support the Digital Marketing Campaign Manager to develop, deploy, optimize, and report on email marketing efforts.
  • Analysis and reporting, including but not limited to Organic Search, Re-Targeting, Email Marketing, Banners, Website Content, User Interface, A/B tests.
  • Advocate the use of data in decision-making across all touchpoints in the Stuller Marketing ecosystem.
  • Work cross-functionally with Marketing, IT, Sales, CRM, Strategic Analysis, and others.
  • Maintain a continuous learning approach to the position, always seeking out new, effective methods
  • Other tasks as needed.
  • Reports to Director of Digital Marketing.


Qualifications:

Mid-level experience with Digital Marketing implementation and best practices, including the following:

  • Search Engine Optimization
  • Link Building
  • Content Marketing
  • Social Media Advertising and Retargeting
  • Conversion Rate Optimization
  • Digital Marketing Reporting and Analysis using Google Analytics, Google Search Console, and SEMRush
  • Bachelor’s degree in Marketing, Communications, Business, Informatics, or relevant field preferred


Candidates must possess the following:

  • Excellent written and verbal communications skills 
  • Analytical approach to problem solving
  • Extreme attention to detail
  • A desire to collaborate with others
  • 2-4 years’ experience working in digital marketing, previous B2B experience highly desirable


Additional Experience a Plus:

  • Google Ads Platform Experience
  • Google Data Studio Experience
  • Email Marketing
  • Applicable knowledge of EXCEL, HTML, CSS, SQL, R, JavaScript
  • Landing Page Development


 


How to Apply:

Apply online at https://www.stuller.com/careers/

Visit Site to Apply

Location: Lafayette, LA
Date Posted: January 04, 2022
Application Deadline: February 04, 2022