Digital Marketing Specialist

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Digital Marketing Specialist

@ Office of Distance Learning, University of Louisiana at Lafayette

The Digital Marketing Specialist will:

  • Create and execute paid social and search campaigns
  • Provide copy suggestions and ad templates
  • Conduct keyword and competitor research
  • Optimize campaigns through A/B testing, geo targeting, etc
  • Manage ad spend budgets
  • Recommend and implement updates to optimize for departmental goals
  • Remain current on PPC best practices, trends, and changes
  • Collaborate with external partners and vendors, as needed
  • Evaluate and report on results
  • Perform other duties as assigned


Qualifications:

Required Education: Bachelor’s degree in marketing, communications, or related field. 

Required Knowledge, Skills, and Abilities:

  • Experience with Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads accounts  
  • Proficient in Google Analytics, Google Ads, and Google Tag Manager. 
  • The ability to switch between individual and team tasks. Preferred Knowledge, Skills, and Abilities:  
  • Experience managing Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads accounts


How to Apply:

Visit the application portal to submit an online application, cover letter, resume, and digital work portfolio. Please include three (3) professional references including name, title, phone number, and e-mail address on your resume.

Visit Site to Apply

Location: Lafayette, LA
Date Posted: September 27, 2021
Application Deadline: October 27, 2021