Digital Marketing Specialist

Back

Digital Marketing Specialist

@ Stuller

Description

• The Digital Marketing Specialist will support Stuller's digital marketing strategy through research, execution, and analysis focused on driving E-commerce growth through search engine marketing.
• Responsibilities include but are not limited to Search Engine Optimization, Search Engine Marketing, Display and Video Advertising, Site Search Optimization, and Analysis and Reporting. 

Essential Duties & Responsibilities

• Develop, measure, and optimize targeted Paid Search, Google Display, and YouTube ads 
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies 
• Offer recommendations to optimize copy and landing pages for paid search engine marketing campaigns.
• Provide regular reporting on competitor research  
• Conduct extensive keyword research to produce effective paid campaigns and content 
• Collaborate with the Senior Digital Marketing Specialist to develop and execute ongoing Search Engine Optimization efforts for Stuller, Inc. websites to drive organic traffic 
• Build high-quality links from industry-relevant websites 
• Stay up to date with industry trends and inform other stakeholders of the required changes 
• Analysis and reporting of SEO and SEM efforts 
• Work cross-functionally with Marketing, IT, Sales, CRM, Strategic Analysis, and others 
• Maintain a continuous learning approach to the position, always seeking new, effective methods 
• Other tasks as needed 
• Reports to the Director of Digital Marketing 

---

Qualifications:

Qualifications

• Mid-level experience with Digital Marketing implementation and best practices, including the following: 
  • Search Engine Marketing 
  • Search Engine Optimization 
  • Display and Video Advertising 
  • Link Building  
  • Content Marketing 
  • Audience List Management 
  • Conversion Rate Optimization 
  • Digital Marketing Reporting and Analysis using Google Analytics, Google Search Console, and SEMRush 
• Candidates must possess the following: 
  • Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing 
  • Excellent written and verbal communications skills 
  • Analytical approach to problem-solving 
  • Extreme attention to detail 
  • A desire to collaborate with others 
  • Bachelor’s degree in Marketing, Communications, Business, Informatics, or relevant field preferred 

Additional Experience a Plus: 

• Applicable knowledge of EXCEL, HTML, CSS, SQL, JavaScript 
• Landing Page Development 

---

How to Apply:

Apply online at https://www.stuller.com/careers/

Visit Site to Apply