Customer Marketing Manager

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Customer Marketing Manager

@ SchoolMint

  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Create new strategies to reach and engage our customers
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
  • Help marketing and sales meet business objectives through customer advocacy initiatives
  • Build and manage a brand ambassador program
  • Compose and send customer emails
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Develop and manage a library of up-to-date customer success stories and testimonials
  • Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization
  • Understand the customer lifecycle and develop and implement marketing programs to support it  
  • Create targeted marketing content for account management/customer success to help at-risk customers with training
  • Target happy customers for upsell, cross-sell, and advocacy opportunities
  • Provide product feedback given by advocates to the Product Management team


Qualifications:

  • 2+ years experience in customer marketing 
  • Bachelor’s in Marketing, Communications or similar relevant field
  • Outstanding communication, presentation and leadership skills
  • Excellent organizational and time management skills
  • Sharp analytical and problem-solving skills
  • Creative thinker with a vision
  • Attention to details
  • Proven success building relationships with customers
  • Extra points for experience in the K-12 edu space 


How to Apply:

Apply online at https://www.schoolmint.com/careers-board/

Visit Site to Apply

Location: Lafayette, LA
Date Posted: December 22, 2020
Application Deadline: January 22, 2021