skip to navigation | skip to content
Site SelectorReal Estate ProfessionalsContact


1 (800) 810-7771
337-234-3009 (Fax)

[email protected]
211 E. Devalcourt St.
Lafayette, LA 70506
map center

LEDA Virtual Job Fair


Employers interested in posting their job openings on the LEDA Virtual job fair (at no cost) can send job description, qualifications, and application method to LEDA's Director of Workforce Development by email.

In addition to posting your vacancies on LEDA's website, positions are also distributed to a network of workforce centers and educational institutions as appropriate.

Position: Advertising & Communications Strategist

A candidate is expected to:
● Work closely with the division’s product knowledge experts, marketing and sales teams,
and others to align advertising and communications methods and strategies with the
division’s marketing efforts and objectives.
● Serve as liaison between division(s) and the corporate marketing department to develop
project schedules and timeframes and to coordinate the production of a wide range of
advertising, collateral and communications projects. Be able to prioritize assignments
and ensure deadlines are met.
● Assist in the development and deployment of the division’s brand identity,
communications and advertising efforts to promote a product, service or overall
corporate image.
● Develop and execute content marketing through various platforms such as social media
channels, websites and email campaigns.
● Write copy and create content for emails, brochures, social media, website updates,
publications, ads, newsletters, etc.
● Write press releases and media advisories.
● Schedule social media posts on multiple channels and monitor activity.
● Work with staff photographer for images, good knowledge of imagery and principles.
● Assist in developing storyboards, scripts and concepts for videos and commercials.
● Plan events.
● Analyze results of campaigns through Google Analytics, Facebook Insights and various
other methods, and present the findings to division(s).
● Complete any other task assigned or requested by the division and approved by the VP
of Marketing.


A candidate must:
● Have exceptional organizational skills, including being comfortable with working on
multiple projects at one time.
● Be able to seamlessly shift priorities and tasks based on the changing needs of the
● Have excellent verbal and written communication skills.
● Possess the knowledge and experience to provide a deep level of strategic direction to
meet the advertising, communications and marketing objectives of the division and the
● Be able to identify, through research and best practices, optimal placement and
messaging platforms to effectively promote a product or service.
● Be able to evaluate advertising projects for marketing and sales effectiveness using
analytics and other measurement tools.
● Possess strong brainstorming skills to generate new ideas and ensure proactive delivery
of analysis, results, information and insight to advance the division’s advertising,
communications and marketing efforts.
● Be able to write effective copy for print, editorial, advertising and social media.
● Be able to manage and execute advertising projects within approved budget and
● Be able to develop and measure product promotional plans, advertising techniques and
sales procedures.
● Possess a familiarity with WordPress, Google Ads and Facebook Ad Manager.
● Have in-depth knowledge of email marketing principles with the ability to develop and
execute email campaigns.
The ideal candidate should have 3+ years of relevant experience working in either an agency or
in-house advertising, communications or marketing setting.

Application Requirements:

Apply online by 8/19

Apply Online

Job Posted:
Application Deadline:

Resume Prep & Job Search Assistance

Click below to find more information on visiting the local Business & Career Solutions Center at 706 E. Vermilion Street, Lafayette, LA where staff can assist you with resume preparation assistance, job search assistance, and referrals to training and employment opportunities.


  Job Posting Websites

Click Here to view a listing of upcoming job fairs.